Determinants of behavioral intention to mobile banking
نویسندگان
چکیده
Nowadays, new tools and technologies are emerging rapidly. They are often used cross-culturally before being tested for suitability and validity. However, they must be validated to ensure that they work with all users, not just part of them. Mobile banking (as a new technology tool) has been introduced assuming that it performs well concerning authentication, among all members of the society. Our research aimed to evaluate authentication mobile banking user acceptance, through Technology Acceptance Model (TAM), in Arabic countries, namely Yemen. The results confirm the previous studies that have shown the importance of perceived ease of use and perceived usefulness. Furthermore, perceived ease of use plays a determinant role. KeywordsTechnology acceptance models; Mobile Banking;
منابع مشابه
Determinants of Behavioral Intention to Mobile Banking in Arab Culture
Nowadays, new tools and technologies are emerging rapidly. They are often used cross-culturally before being tested for suitability and validity. However, they would be validated to ensure that they work with all users, not just part of them. Mobile banking (as a new technology tool) has been introduced assuming that it performs well concerning authentication among all members of the society. W...
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عنوان ژورنال:
- Expert Syst. Appl.
دوره 36 شماره
صفحات -
تاریخ انتشار 2009